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Supply Chain Service Provider

Digitizing the warehouse collection and delivery cycle of a leading regional Supply Chain Service Provider.


  • Ethnographic User Research (on site)

  • Service & Journey Mapping

  • Object Oriented Design (OOUX)

  • Prototyping

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Supply Chain Service Provider

Tasked by the University of Toronto Innovation Hub, my team set out to improve the undergraduate student experience. 

We chose to focus on the social aspect of  fostering student connections on campus.

We designed an application that facilitates student connections in a fast-paced high pressure university environment. 

Campus UNI-ty reduces the effort and awkwardness required to initiate a casual social interaction. 

Beyond the shared tasks, each member had a specific focus in the project. I primarily lead the design and visual aspects. I also helped keep the team on track by prioritizing open communication between all members.


Research and Analysis | Ideation | Prototyping | Testing


Did you know that


of university students in Canada struggle with loneliness throughout the school year?

Source: Beaudette, T. (2016, September 9). Nearly 70% of university students battle loneliness during school year, survey says | CBC News. Retrieved October 5, 2019, from


  • Secondary online sources

  • Primary Surveys 

  • Primary Interviews 


  • Statistical Analysis

  • Theme Clusters 

  • As-Is Scenario


  • Needs Statement

  • Big Idea Clusters 

  • Prioritization Grid


  • Paper Prototyping 

  • Gorilla Testing

  • Medium Fidelity Testing


We found the statistic above through our Secondary research on the topic. This really inspired us to pursue the issue of fostering social connections on campus. 

This was later validated by the Innovation Hub Supervisor, Julia Smeed, who agreed that loneliness is an issue at the university,

Our primary research consisted of target user surveys and interviews. From over 35 undergraduate students involved, we managed to highlight the specific pain-points of UofT undergraduates. 


Based on the survey responses we conducted a statistical analysis to identify any patterns in the data.

From the qualitative analysis of the interviews, we highlighted common themes which we extrapolated into an Empathy Map, Needs Statements, an As-is Scenario and a Persona.

The As-is Scenario was used to identify the areas of opportunity. 


Once we narrowed down the Needs Statements, we started the ideation process by brainstorming Big Ideas collectively. 

On sticky notes we sketched our ideas - big and small. Once all the ideas were clustered into themes and duplicates merged, we voted on a two-dimensional criteria for Impact and Feasibility. 


In the end we settled on an app that facilitates social connection by matching students based on interest and program of study.

Before prototyping, we set three targets/hills based on the requirements identified to help guide us through the implementation process of this idea. 

Through each of the three phases of prototyping we focused on developing the Happy-Path which the user would experience. 

With each iteration we tested with representative users and collected feedback on task clarity and completion as well as flow. 

Each of the following iterations was then polished based on the data collected thus refining the happy path.

The medium and high fidelity prototypes were created using Figma.


Next Steps 

Given the brief time-frame of this course project, we had limited time to test the medium fidelity prototype. Our next steps would ideally be centered on refining the prototype and its features with more user testing and feedback. 

Lessons Learnt

Throughout this project I've had the opportunity to develop and practice the fundamentals of User Experience Design while working in a fast-paced team environment. 

I've learnt:

  • How align my project based on user needs

  • To adapt to changing stakeholder needs

  • Balance my skills with team expectations

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